sssSSSHHH.... DO YOU WANT TO KNOW A BIG SHOPPING SECRET!?
Everyone likes a good secret and as we all know no-one can keep one, so the word is out on the street, one of Manchesters best kept shopping secrets is making itself known with a big splash!With a new big and bold advertising campaign the 320,500 sq ft (29, 800 sq m) Manchester Fort Shopping Park in North Manchester, Cheetham Hill, is announcing to the whole of Manchester that as a premier shopping destination, with over 32 high street stores, this is the place to be.
Launched onto the streets of Manchester are seven fully branded taxis which are displaying the sssSSHH Manchesters best kept shopping secret, Manchester Fort on, which have been creating quite a stir in the city. Large 48 sheets are also on display in prominent positions getting others talking.
Commenting on the new campaign Kelly Reed Regional Marketing Manager for Donaldsons on behalf of Manchester Fort said: When we first came to work on this project we realised that this is a fantastic shopping park and we needed to make sure that this message gets across to the people of Manchester, and what better way then letting them in on a good secret. As we all know if we have our favourite shopping spot we love to tell our friends so this is just what we are doing, in a BIG way.
Manchester Fort was recently bought by Universities Superannuation Scheme (USS) from Pillar Property for 160m during the second phase of development. This is now completed and with the final few units in solicitors hands the scheme will soon be fully let.